Social Media Tips and Tricks: Building a Personal Brand

social media tips and tricks building a personal brand

Regardless of what your digital presence online is—a rising entrepreneur, blogger, or someone looking for a new job—building connections with people who matter should be at the top of your priority list. The most efficient way to achieve that is by creating a personal brand for yourself. Personal branding reflects your talent, abilities, personality, and life experiences, which helps create a clear image of you and your values.

62.3% of people worldwide are on social media. It’s the ideal platform to build your brand. Even though there is already an underlying personal brand being created, in a raw form, through your everyday online interactions and activities, you should make a plan and structure for your actions. Social media lets you refine and tailor your personal brand according to the image or ideal you’re aiming for.

So, here are some social media tips and tricks that can help you improve your personal brand and visibility, get noticed by your target market, and get more opportunities.

Come Up With a Design and Theme That Will Represent Your Brand

personal branding

It’s natural to be drawn to the shiniest social media tips and tricks that promise to help with your personal brand, but the thing to remember is that consistency is what ultimately moves you forward. This encompasses not just your actions but includes the unique visual brand that people can identify you by.

Design and come up with a theme that will represent your brand. This should be consistently used at all touchpoints and must reflect your personal brand’s values and voice. It includes everything about your brand’s visual identity: logo, color palette, choice of typography, and more. Again, ensure all those aesthetic photos and images you use adhere to your visual signature.

Being present in more than one channel is also part of the group of tips on social media marketing that you’ll be hearing often. This means it’s crucial to have a unified theme, which makes you instantly recognizable no matter where your audience finds you.

Consistent branding provides a base to build and shape public perception. Any content that does not agree with your brand voice can harm your online reputation or confuse the audience. Luckily, some tools allow you to create customized AI images or even AI drawings using sketches, and you can create content in your preferred style and tone to maintain brand coherence.

Think About a Topic Around Which You'll Build Your Brand

Personal branding is about making a reputation for something unique you could offer. It could be something you are passionate about, excellent at, or even expert in, and how that quality would benefit others. A perfect way to assess is by asking yourself these questions:

  • What do I excel at?
  • What value can I offer my community/network?
  • What do people say I’m good at?
  • What do I enjoy doing in my free time?


Choosing a specific area of expertise helps narrow down your ideal audience, guides your focus, and lets you identify the appropriate social media tips and tricks to implement. Concentrating on a particular niche allows you to create unique content, set yourself apart from competitors, and position yourself as an authority in your field. 

If it’s still too broad, choose a niche where you can establish yourself as an authority. If you’re a marketing pro, you should narrow it down to social media management and target a particular group, like B2B business owners, coaches, or entrepreneurs. Produce the kind of content that they will relate to, and don’t spare in giving away social media tips and tricks that will enable them to market their brand!

Determine Your Target Audience and Make a Content Plan

topics that build your brand

Once you know your strengths, reflect on your core reason for establishing a personal brand—your “why.” This will help you identify your target audience. Are you aiming to connect with potential employers, investors, or customers? Once you know your audience, tailor your brand to align with their characteristics, making it relatable yet defined.

Then, use these social media tips and tricks when doing a target audience analysis: investigate on which platform your audience spends most of their time online, understand the types of content they engage with, identify influencers they follow, and stay abreast of trends on the platforms and locations they frequent. Use this knowledge to create a content plan that engages with, adds value to, and addresses the needs of your target audience – this is the key to developing a solid presence.

Aside from crafting a well-thought-out content plan, something most social media tips and tricks out there would encourage you to do, and for good reason, is establishing yourself as an authority in your field. Engage in discussions, share insights and tips about your expertise, update your audience with industry news, and actively participate in relevant conversations.

Keep up With the Latest Trends on Social Media

Keeping tabs on the ever-changing social media trends is necessary to keep your brand ahead of competitors. Doing so ensures that your content remains trendy, engaging, and shareable while keeping your audience engaged. That way, your content doesn’t get drowned out by social media’s noise.
Regarding content creation, one of the best social media tips and tricks is to utilize trending topics and tap social media algorithms’ favoritism towards popular and engaging content.

When following the latest trends, actively monitor conversations and activities related to specific topics or hashtags. Here’s one of the necessary social media tips and tricks to turn into a habit: Utilize the Explore and Search features on social media platforms to discover what’s trending. Simply enter keywords or phrases linked to your brand or niche and review the relevant hashtags used in the popular posts. On TikTok, the Hashtags section under the TikTok Creative Center Trends can be a valuable resource for tracking industry-related trending hashtags.

Streamline the Process with AI

streamline the process with ai

Personal branding is a dynamic, ongoing process. This demands a persistent evaluation of your narrative and value proposition and how they complement the persona and story you’re trying to portray. Incorporating social media tips and tricks is vital in this assessment.

You need to regularly review and fine-tune your online reputation and presence and provide authentic content that showcases your journey and expertise. This rigorous process shows how growing your brand is a labor-intensive, complex process that requires dedication and commitment. Fortunately, these processes—from creating graphics to content creation and social media management—can all be streamlined by AI tools.

For example, AI-powered social media management tools can help you create content calendars for scheduled posting, analyze your audience demographics, and track engagement metrics. AI-powered hashtag tracking tools can quickly identify trending hashtags within your niche, while generative AI tools can help with relevant crafting captions, comments and posts.

Utilizing these tools alongside practical social media tips and tricks can significantly enhance your brand’s visibility and engagement. Additionally, following industry influencers and their posts, and learning powerful social media hacks they use can provide insights into how you can engage your audience. You can also rely on AI tools to generate blog posts, captions, and even email newsletters that adhere to your guidelines, ensuring a unified theme and brand voice across all platforms.


Building a personal brand through social media involves a strategic blend of creativity, consistency, and a keen understanding of marketing tips for social media. Remember, it’s not just about showcasing your talents and skills; it’s about crafting a narrative that resonates with your audience and distinguishes you from the crowd.

Utilize the best social media tips and tricks to remain trend-forward, effectively engage your audience, and enhance your message. Leverage AI tools for content creation and management to simplify processes and ensure a robust, unified brand presence.

Ultimately, the success of your brand hinges on your ability to authentically connect with your audience, consistently deliver value and adapt to the ever-evolving digital landscape.

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