Character limits are kind of irritating features of all social media platforms.
On top of that, character limits on LinkedIn keep changing, making it harder to keep up with the changes.
However, to get the most out of your LinkedIn content marketing, it’s essential that you keep yourself updated about all the latest changes that are coming to LinkedIn.
Here’s a major change that you should know is that LinkedIn recently increased the character limit on LinkedIn posts.
Linkedin’s Character Limits for Word Posts
Previously the character count limit for a LinkedIn post was only 1300.
Now, the character limit on LinkedIn posts has been increased to 3000.
This character count would translate to around 600 words. If you go over the limit, this alert will notify you of that.
It’s being seen as a huge upgrade as far as LinkedIn content marketing is concerned.
With this update, you will be able to experiment with a bit of long-form content as your LinkedIn posts.
How to Make Sure You’re Within the Character Limit
We recommend two tools you can use to make sure you’re within the character limit:
- Draft your post in a word-processing program (Google Docs, Microsoft Word, etc.) and use the built-in word count tool to make sure that you don’t exceed the character limit
- You can also use Character Count Online, a simple and fast character counter.
Creating Longer Form Content
You should write a long-form article. It’s also known as a LinkedIn Pulse Article.
However, we recommend that you break it down and repurpose it into multiple smaller pieces for more LinkedIn posts.
Why do we recommend doing that? It is a strategy for you to both
- Have more content to post, and
- Gain LinkedIn Algorithm’s favour
Character Limit for LinkedIn Company Posts
Are you wondering about what will happen to your LinkedIn company page posts?
Yet another good news is that the update seems to have affected the LinkedIn company pages also.
Now, LinkedIn posts for your company pages can also be up to 3000 characters.
So, it would be best if you started rethinking your LinkedIn content strategy to make room for longer from content to post on LinkedIn.
Mixing both the short status updates and longer-form content can generate more eyeballs for your LinkedIn profile. It can also make it easier for you to become an industry authority pretty soon!
