LinkedIn Marketing Solutions is a platform that enables businesses to reach out to potential customers on LinkedIn. It allows companies to create ads, target specific audiences, and measure the results of their campaigns.
LinkedIn Marketing Solutions also provides a robust suite of tools that businesses can use to create and publish content, build relationships with potential customers, and track the success of their marketing efforts.
These solutions include LinkedIn Live.
What is LinkedIn Live?
Want to connect with your audience? LinkedIn Live is the perfect opportunity.
You can stream live videos, conduct interviews and share expertise while simultaneously growing an engaged network of 830 million professionals!
What are the benefits of LinkedIn Live?
Higher Engagement and Visibility
LinkedIn’s data shows that live videos on its platform get 7x more reactions and 24x as many comments than posts with native video. This is significant as higher engagement on LinkedIn will make your content appear in more feeds!
Unlike other social media platforms, LinkedIn Live is only accessible to users who apply and are approved to become a LinkedIn Live broadcaster. This exclusivity boosts your live streams’ reach as they don’t get lost in a sea of content as easily.
By conducting live interviews or sharing your expertise on a specific topic in real-time, your audience will see you as a credible source of information.
After your live stream ends, you can download and repurpose the video for other channels, such as YouTube or your website’s blog posts. You can also use LinkedIn Live to generate leads by directing viewers to landing pages on your website!
Is LinkedIn Live free?
Yes! Any business or individual can apply to become a LinkedIn Live broadcaster.
How to go live on LinkedIn
If your page qualifies, here’s how you get started:
- Introduce yourself and your company
- Share what viewers can expect from your live stream
- Engage with viewers by answering their questions and comments in real-time
Can I use Zoom for LinkedIn live?
You will need to sign into your Zoom account through its web portal and update your settings for this, however. Under In Meeting (Advanced) on the Meeting tab, toggle on “Allow live streaming of meetings”. Be sure to select “custom live streaming service” as well.
How to maximise your LinkedIn Live
Maximise your reach by generating buzz for your LinkedIn Live stream before it even begins! Share teasers on your other social media platforms and email blasts. Additionally, you can create a landing page for your live streams and include a countdown timer on your website.
Keep It Under 1 Hour
More than ever before, people are watching videos on social media. In fact, the average person watches 103 minutes of video every day. That being said, you should aim to keep your LinkedIn Live stream between 15 minutes to one hour to maintain viewers’ attention throughout the entire stream.
Increase the discoverability of your life streams by including relevant hashtags like #LinkedInLive.
Once your following and connections start engaging with your content, LinkedIn’s algorithm will amplify your reach to an audience beyond your current network. You can use free tools like Hashtag Analytics to search for the most effective hashtags for your industry.
Share Your Knowledge
Never promote your company’s offer or services during a LinkedIn Live stream!
LinkedIn Live is the perfect opportunity to share your company’s expertise on a particular topic, build a strong community and increase brand awareness. You don’t want to lose this by going against this guideline.
Engage With Your Viewers
Make sure to engage with your viewers by answering their questions and comments in real-time. If you have a colleague doing the live stream with you, they can also assist in responding to questions on the LinkedIn Live chat. This is an excellent opportunity to connect with potential customers and create meaningful relationships.
LinkedIn Live is a powerful way to connect with your target audience, share your expertise and build a strong community. Follow the tips above to make the most of LinkedIn Live and see success for your business.