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Andrew Garcia, a digital marketing specialist who runs an outsourcing marketing agency with his co-founder, Benjamin, always keeps himself updated with the latest technologies and changing trends of social media and digital marketing.
As his clients are primarily in the B2B sector, his focus has always been marketing on LinkedIn. Although the work he does on LinkedIn varies from client to client, the results that Andrew’s client expect from him are usually:
Andrew has been working as a digital marketer for five years and has established a long-standing relationship with many of his current clients. He manages their social media campaigns, and this include the ones running on LinkedIn.
With a solid content strategy, he always expects an average of 500-1000 views on the content he posts for his clients. Clients with a higher number and quality of followers and connections naturally had more eyes on their content; their network would provide the early engagement needed for the algorithm to promote their content.
However, Andrew has noticed a trend in the last couple of months. His client’s content has been receiving around 300 views on average, even when they have over 5000 connections.
Andrew decided to investigate this trend a little further, and he found that LinkedIn’s algorithm had changed.
Though it was still essential to get early engagement, he noticed that his clients’ content tended to perform better when people continued to engage with them beyond the first day when the content was published. LinkedIn also seemed to be showing its clients’ content to connections and followers at a more gradual pace.
In order to combat this trend, and ensure that his clients continued to get the results they desired from LinkedIn, Andrew put in place a new strategy.
Andrew came upon FILT Pod while researching LinkedIn’s algorithm update. As FILT Pod is a SaaS platform that frequently updates its own algorithm to match LinkedIn’s algorithm, its users would always enjoy high visibility on LinkedIn, and therefore secure more leads.
Andrew suggested to Benjamin, his partner, that they test the SaaS platform. Benjamin agreed, and they called up a few clients who they knew would be highly interested in trying out the technology.
Andrew found that his clients’ content was reaching more people than ever before. The engagement rate for his clients’ content also increased significantly, thanks to the partnerships they form with other FILT Pod users.
The consistent, quality engagement they received got their content promoted by the LinkedIn algorithm. Subsequently, more similar engagement came in, which then led to curious qualified leads asking to connect with their clients.
The engagement rate for his clients’ content also increased significantly, thanks to the partnerships they form with other users of FILT Pod. The consistent, quality engagement they received got their content promoted by the LinkedIn algorithm.
Subsequently, more similar engagement came in, which then led to curious qualified leads asking to connect with their clients.
Andrew rates his experience with FILT Pod as overwhelmingly positive. He has seen a significant improvement in the visibility and reach of his clients’ content, as well as an increase in engagement and leads generated from LinkedIn.
He has since begun to introduce a package that includes FILT Pod’s system to other clients subscribed to his agency.
With the positive ROI he’s achieving for his clients, FILT Pod is now his go-to tool for LinkedIn content marketing.
FILT Pod is a necessity for digital marketers nowadays. It is one of our most profitable tools that we use ourselves. It’s like paying Facebook to boost my posts to reach more of my audience, except it’s on LinkedIn and I’m using FILT Pod.
We've been very happy with the results we've seen so far. The number of leads we're generating from LinkedIn has definitely increased since we started using FILT Pod.
Like Andrew and Benjamin, you can expect to see great results to show your clients if you’re using FILT Pod.