Hosted by

Engage AI

Virtual event

LinkedIn Live

Excited about taking your brand to the next level? Get ready for an engaging and enlightening event that promises to breathe new life into your online presence. Join us for “Mastering Online Influence: Steps to Establishing Authority on LinkedIn.”

Key takeaways:

  • Proven strategies and techniques for building authority on LinkedIn

  • 5 critical steps you need to take before crafting expert content

  • 3 common pitfalls to avoid when creating expert content

Don’t miss this opportunity to shake things up by creating expert content that helps your bottom line. See you there!

Speakers

vinay koshy

Vinay Koshy

Vinay Koshy is dedicated to helping B2B brands generate leads and win sales through compelling tales and engaging podcasts. With a background in leveraging tales to drive sales success for nonprofits, SaaS, telecom companies, and digital agencies, Vinay discovered the true potential of what he was doing. Following a layoff, he struck out on his own, assisting B2B tech companies in launching and scaling their content marketing efforts.

Video Transcription

Ning: All right. We’re live. So hello to anyone who’s joining us. We’re just going to have a little bit of a chat for a few minutes before we officially start the webinar. And if anyone has any questions they want to ask early on, just go ahead and put that in the comments and we’ll get to it later on.

So Vinay, how have you been doing lately?

Vinay: I have been better as I talked about earlier I’m a little bit crook. So if I go into a sneezing fit or coughing. Please excuse me. Hopefully I can soldier through this presentation and answer some of your questions as well.

Ning: No worries. I don’t think anyone will mind. I myself have pretty bad allergies, so I’m always nervous to have anything public speaking related.

Vinay: Another feeling again, if people ask any questions around the topics, feel free to pop them in the comments and I’m sure name and I’ll get back to them.

During the presentation or just after.

Ning: So, in your free time, is there anything you’ve been up to? Anything you’ve been, like, any new hobbies or anything?

Vinay: Not really. Nothing new, at least of late. Family takes a lot of time, so. Busy with but yeah the weather is like, Malaysia. What’s it like at the moment where you’re at, Ning?

Ning: It has been very hot lately, very sunny, not a lot of rain.

Vinay: Certainly. Well, it’s the opposite here. We seem to be getting showers fairly regularly, short, but it seems to be consistent. So not the best weather to go out and about in the moment.

Ning: From my end, it sounds pretty nice.

Vinay: I’m sure it does. What are the temperatures like over in Selangor?

Ning: Oh I’m not very good at numbers like that, but I know that. Everyone has been complaining about the heat over here.

Currently in my time zone, it is 8 AM and I’m already sweating.

Vinay: Oh, wow. Okay.

Yeah, that would be pretty, pretty warm. Is it humid as well, or is it just dry heat?

Ning: I would say it’s pretty dry.

Vinay: Okay, right. Yeah. I don’t know if you prefer the dry heat or the humidity, but yeah. It can make a difference if you’ve got allergies and things.

Ning: So I know that you’re based in Australia, but are you from Australia as well?

Vinay: In a sense, I was born in Africa and traveled around the fair before I came to Australia. But yeah, Jason and I are in the same city.

Ning: Is it now? Sorry, I’m not aware.

Vinay: Sorry, what was that?

Ning: Can you hear me?

Vinay: I can hear you.

Sorry Ning, I don’t know if you’re in

Ning: Australia at the moment.

Vinay: I didn’t catch the first bit of it. Your picture seems to have frozen. So I don’t know if it’s a internet issue or hopefully Ning will join us shortly.

Thank you for confirming Fabio.

Ning: I’m so sorry about that. My just must’ve died anyway. So I’m going to go ahead and start before that happens again.

Vinay: No worries.

Ning: All right. So

Oh, and welcome to anyone who has joined so far. Free, feel free to ask questions in the chat. I’m uploading my slides. Just give me one moment.

All right. So hello to everyone and a warm welcome to our series of webinars on sales and prospecting in B2B business proudly brought to you by Engage AI. So throughout this webinar series, our expert guest speakers like Vinay will be sharing insider tips from industry experts. And by bringing these experts in the B2B space to you, Engage.

ai hopes that you’ll not only gain valuable insights expanding the visibility of your B2B business, but also acquire actual processes. Expecting strategies that yield tangible results and discover proven. And if you’d like to win a free gift at the end of this webinar access to our

please follow the instructions that you can now. So take a screenshot at any time during this event or take a photo or even a selfie and write some text saying what you love about this event. Then post it to LinkedIn, Instagram, TikTok, Twitter, or any other social media platform of your choice. Tag us, tag Engage AI, and once we get notified of that, we’ll send you the AI prompt library.

And for anyone who stays until the end of the webinar, we’ll be giving away 10 free pro subscriptions to Engage AI valued at 720. So if you want to stand a chance to be one of those 10 lucky winners, stay tuned until the end, and you’ll gain two bonus entries every time you ask a question in the chat or leave a comment.

Before we dive in, I want to introduce you real quick to a game changer in the digital landscape, Engage. AI. In an era where traditional communication methods often fall flat, Engage. AI empowers you to break through the digital noise. People don’t always respond to messages or read emails or answer calls, but they do respond to meaningful comments that you leave on their content, especially on platforms like Facebook.

like LinkedIn. So try out our extension for free. I will share a link to download it in the chat now.

All right.

Now, without further ado, let me introduce you to our speaker for today. So this is Vinay. Vinay is the mind behind SproutWorth with a mission to empower purpose driven B2B brands to achieve unprecedented revenue growth through the magic of customer stories. Narratives or storytelling have changed V a’s life.

It all started two decades ago when he raised $8,000 for a community driven project by sharing just four impactful stories and played a pivotal role in generating $10 million in revenue for A-S-A-S-S-A-A-S company, Story Software as a service. So more recently, he works with companies to create podcasts that drive leads and revenue growth.

Today, Vinay is presenting Mastering Online Influence, Steps for Establishing Authority on LinkedIn. Alright, so Vinay, over to you.

Vinay: Thank you Ning. If you can bring up the slides, that’d be great. Like I said I am a little bit crook, so please forgive me if I do go into a bit of a coughing spasm.

But hopefully I’ll be able to answer some of the questions that you’re thinking about and provide some value through this webinar as well. When we think about mastering online influence the idea isn’t so much about creating authority, because authority in itself has no real value to a business.

For most businesses It’s about the bottom line revenue and that’s I guess the purpose of even attempting to be on LinkedIn to create expert content that actually helps your bottom line. Now, you’re probably aware of the fact that showcasing your expertise is more important than ever before, but why?

Everyone’s aware that AI has is playing a pivotal role in today’s world. In fact, AI generated content is everywhere and anyone seems to be an expert, but perhaps a better question to ask is, will your audience really remember your article about 10 tips about X industry and the chances are not really I like what Pepper liar CEO of winter more recently said is that every company is going to have to turn into a media company.

Why? Because the cost to produce average content has gone to zero. The only way to differentiate your brand is with content from industry experts. How do you do this? Well, create a podcast host video calls with thought leaders, repurpose that content into clips, newsletters, blog posts, et cetera, for your various channels and platforms for your target customers to consume.

So AI has made the cost of general knowledge content zero. AI has also made the value of general knowledge content zero and therefore experts are more valuable than ever before. So creating mediocre or boring content, as we sometimes refer to it, is not the answer. It’s about sharing your point of view and collaborating with other experts.

That way you become the source for chat GPT. And not only that, it allows you the opportunity to draw potential customers to your business. Now, one of the things we need to be aware of is that everyone has a perspective. It’s easy to overlook this idea of the wealth on technology and perspectives that reside within your own organization.

In fact, every individual brings their own experiences, insights, and expertise. Which can contribute greatly to the creation of compelling and engaging content. It’s not just a cliche it’s actually at the heart of this idea is the understanding that regardless of their role or title, everyone has the opportunity to enrich your content marketing efforts.

And recognizing and harnessing that, these perspectives can lead to content that is authentic, insightful, and certainly far from boring. So, to create truly compelling pieces that captivate and engage your target audience, you really need to invest in building your brand and Ning, maybe you can help me with this.

I’m just going to share my sorry, I’m just going to take that off, I’m going to share my screen if I can sorry, is there anything that you need to do on your end, Ning?

Ning: Yeah, once you start sharing your screen, I can add it to the stage for everyone to see.

Vinay: Okay. Okay, so I just go share screen, let me see if I can get the right one. One here and that one share and hopefully you can see this particular post. Where is it? This one. All right.

Ning: There we go.

Vinay: Can you see this LinkedIn post?

Yep. Okay. So this is a Jose who is a charter financial analyst. And so he talks about the. value of personal branding being a profound profoundly powerful strategy to achieve differentiation. Here from another perspective is Murray, who is of course a VC as well as founder of a company who regularly recommends the idea of building a strong brand.

Many of you might know of Justin Welch, again, another person who, who advocates for that as well. So if I can get back out of this sharing and go back to the slides. Okay. So everyone does have a unique perspective. Active as I was saying but the question that I often run into is why should people listen to and I don’t know if you’ve ever thought about that question, this may be a good time to just pop in the chat questions you might have or the fears or challenges that you’re experiencing in terms of dealing with this issue of why would they listen to me or why am I good enough?

Maybe 30 seconds or so if you want to type type in a question or a comment.

In my experience, most of these questions or fears that people hold really fall into the category of self doubt and underestimating the knowledge insights you possess. However, This knowledge and expertise isn’t defined solely by the academic qualifications or years of experience. Expertise stems from a combination of unique perspectives, passion, and a deep understanding of a particular subject matter.

The truth is that people are hungry for diverse choices and perspectives, and therefore your experience, thoughts, and unique approach to a topic can help provide an alternative viewpoint that resonates with different audience segments. Key to this is also understanding that knowledge is dynamic.

Now, it’s not that you need to know all the answers regarding your particular niche or area of interest. Or field, but rather that in sharing your authentic experiences and insights, you begin to engage and inspire others. So, embracing this idea, not just dynamic is akin to being open to continuous learning.

Around a particular topic and also contributing perspective, sparking conversations, asking good questions, encouraging further exploration. So the misconception that people won’t listen to you when creating expert content is on the founded. Your voice does have the power to resonate and inspire.

Others. Okay, so let’s get into the meat of this, which is the five crucial steps before creating expert content, because there are five essential steps that a lot of people tend to look over before you can actually create expert content and establish yourself as a thought leader. And the most basic of these steps is of course, who are you going to help with your expertise?

A lot of people fall into the trap of writing posts or updates based solely on their own interests, hoping that there will be an audience willing to read and engage with their content. However, a better question to ask yourself would be what pressing problem Is my target customer currently dealing with.

So in understanding their yearning and burning challenges, you can create content that actually addresses those issue. So it’s essential to focus on topics that genuinely matter to potential customers the ones who both have the ability and the willingness to purchase from you. So, in short, avoid creating content for the masses because in reality, if you write for everybody, you end up writing for nobody, okay?

And it’s better to adopt more of a bullseye mentality. The second, of course, is, of course, to identify your area of expertise, right? Determine a specific niche or field that you want to establish your thing. Self in as a thought leader now, my recommendation would be that it aligns with your passions, knowledge and experience and makes the whole process of creating engaging content or even engaging with other thought leaders in your space a lot easier, right?

So based on your expertise identify the main topic. So what would this look like, let’s say for engage AI. Let’s say they, you had recruiters who, who wanted to use the tools. So in KJ I might look at creating content for recruiters around this idea of recruitment, certainly HR practices culture, et cetera, things that are relevant for that particular audience in order to align with their particular interests and the way they speak to their clients and.

That by showcase the power of their tool, creating your core message is the third point. This is really determined the three or four key messages that encapsulate your expertise and address the needs of your target audience, right? These messages should be clear. concise and really aligned with your unique perspective.

Consider what makes these insights beneficial to your audience. And you need to craft your messages to highlight your solutions, insights, benefits. So I just use the example of potential target of recruitment companies and the kinds of content that you might wish to post on particular channels in order to reach that particular market consisting consistency, of course, is key to establishing yourself as an industry authority.

You need to continuously reinforce messages across various content channels. I talked about Justin Well, she does that particularly well, and I’ll show you other examples along the way. The fourth step that people need to consider is, of course, the considering the different kinds of content formats.

Now people like to consume content in different ways. People would consume a podcast either during the commute or doing household chores. Some would rather watch videos, some would like to read articles. So being aware of the different kinds of content that your potential audience consumes and producing content content formats for your audience be it blog posts, videos, emails podcasts, et cetera.

Is key and in producing those content formats, you’re actually speaking to the idea of mental availability. In other words By putting up content on a consistent basis in different formats, you’re subtly making yourself available to most people, at least at the back of their minds, so that at the right time, they will begin to engage with you in a more of a sales type conversation.

And lastly, Of course is the idea of daring to be bold. So when aiming to establish your self as a authority you need to embrace boldness in your content, which can be a bit of a game changer, right? Challenging the status quo, providing a fresh perspective that sets you apart. It goes beyond conventional wisdom and involves selflessly sharing your unique insights.

Even if it goes against popular opinion, right? That way, you not only capture attention, you’re distinctive and helps you connect better with your audiences. Okay, let me see if I can show you a couple of examples. I think I don’t know if you can see my screen again, I’ll, sorry, I should go back to present, share screen,

and hopefully you can see this Ning, is this visible to everybody, this post by Saba?

Ning: Yep, it’s visible.

Vinay: I’ll assume it is. And this in this post is a bit of a veteran in the a SAS space or software as a service space. He’s created a company called Veed and he opens posts with the fact that he doesn’t know how to be a CEO and it goes on to to explain his thinking around that and an attractive picture as well.

Thank you. So that’s one example Rand Fishkin of course is the CEO of Spark Toro, an audience research firm, and he’s continually engaged in research, and as you can see in this post is talking about the issue of content actually and how across the publications are being overturned by SEO minded people with a taste for affiliate marketing.

So that’s him there. And Curry is really involved in this idea of productivity and workflows and streamlining workflows. He has an interesting post where he explains the idea that of creativity. And then has an interesting video of a person who has these three strollers and is using a unique way to move them.

So you can see that he’s got a frame and it makes for an interesting. Post certainly engages the audience, as you can see by the reactions, a few examples. Now, let me just go back to stop sharing and if we can bring the slides back up, thank you. So those are the crucial steps. Is there anything that people have questions around so far?

Otherwise, I will proceed with the next point.

Okay, so three mistakes when creating expert content that most people make. Well, the first is of course sharing the theory without your own examples. Now, I shared a post from Brian Fishkin and certainly as well the the danger of sharing through without an example is that you can prioritize discussing theories and frameworks when addressing specific problems.

However, the majority of individuals that seek insights are looking for. Insights that can help them navigate and make sense of everyday complexities and challenges. So the true value of thought leadership really lies in your ability to bridge the gap between theory and practice, offering practical applications that can make a tangible difference.

Now, while theories do provide a foundation for understanding, it is the translation interactionable practices that really resonates with people because it’s real world, got a real world guidance. And that’s how you stand out. And again I’ll see if I can share a post with you. Go.

So let’s see, here’s one from this is, Brian Musselman. Now, he focuses on helping out coaches, building businesses. So, as you can see with this post, he takes an issue that a lot of people would probably face in their attempts to be on LinkedIn and produce content on LinkedIn. And he walks them through this idea of not just the challenge, But the fact that they can overcome it by providing a solution and you provide steps and then of course has a nice call to action as well.

So it’s a nice way to create a post that addresses an issue speaks to real solutions that can be taken and of course helps but has a call to action down the bottom where people can take him up on a further assistance with their particular Issues around content on LinkedIn.

The other issue is of course being too salesy. So, I like Brian’s approach in that it is very much value focused and doesn’t come across as being terribly salesy, even though he does have calls to action, do his courses or programs. So one thing is you want to do is of course build trust.

And again, this is where consistency comes in talking about examples the issues that you’re solving certainly helps you differentiate yourself from the crowd. So another way to do this is of course, to offer an insightful perspective. It’s a bit like RAND RAND’s post that I showed you earlier, demonstrating cutting edge research showcasing your problem solving abilities so that you can better engage your audience and build credibility.

So the goal here is to establish yourself as a trusted resource and industry. The last point, of course, is sharing your own story and unique point of view. Now, by choosing to be a thought leader or build your personal brand, you have the opportunity to make a meaningful impact on the lives of your audience by offering your perspective and.

Really important is this idea of including the story that has shaped your perspective. Now alluded to a little bit of my story at the introduction, a lot of people go onto my website and click the about page, which has been more of a blurb around that, but certainly speaks to people and allows them to get a sense of who you are and how your journey has been defined to date.

Now, failing to include these stories. Deprive Swedes of the chance to actually connect with you on that deeper level. And by showing your unique point of view, you do create a powerful connection with your audience. So let me show you another post that I ran across more recently. This one is from Justin Welsh that many of you might know.

Let me see if I can do that.

It’s this one. So. This is a post from Justin, he posted it yesterday, he talks about having a massive panic attack in 2018. And he shares the post and it’s kind of talks about how it’s led him to where he is today. And he has this before and after picture to kind of show the transformation that he’s had personally.

And it’s a very powerful story as you can see. With the kind of reaction it’s really engaged. Of course, he does have a a really big audience as well. So there you go. That’s those are the three points. Now building this engine isn’t easy. It is difficult to get into the rhythm of building out a content engine that speaks to your audience.

It does take time and effort and certainly a lot of practice. One of the easiest way to do this is of course by a tool like Engage AI helps you get stuck into this idea of engaging with your audience a lot more easily with with their AI assistance. But in terms of your own content, I hope the these slides have helped in some regard in terms of building out your perspectives, and the examples can certainly fuel some of your thinking as well.

For me personally I use the podcast which is the predictable B2B success podcast as the means to develop a whole host of content allows me to engage with experts and thought leaders in the B2B space and not only just drives leads, but also helps me with my own learning, so I’m learning, building bank, so to speak, and I have a wealth of content.

I, I have some over 400 episodes now. So there’s a wealth of content that is evergreen. In other words, it doesn’t devalue with the passage of time and can be used and reused and packaged in numerous ways. So that’s the presentation there. Ning do we have questions or how would you like to handle the q and a?

Ning: Yeah, so, I’ll start off with one of my own questions, which are what are your thoughts on repurposing content across different formats, such as like articles or videos or infographics, whether it’s on LinkedIn or multiple platforms?

Vinay: So, absolutely would be the short answer. And as I alluded to in the beginning even industry experts, pep liar the CEO of winter.

Really recommend that we repurpose content, especially with experts, because that just takes your trust and credibility to a whole new level. Now, the issues, of course or the temptation for a lot of people is to let’s go, you know, spread this content out on as many platforms as we possibly can.

Question against that and say that you probably only need to focus in on one, especially if you’re getting started and then build out from there into other platforms. So pick your platforms invest in it ensure that you have the type of engagement and look at the end of the day the.

This idea of building a building authority doesn’t really come from you. It comes from the fact that people value you and your thinking and your content and therefore make inquiries. And that is what helps you build your business. The fact that they’re inquiring after your services, inquiring about how you can help them and that to me is the bottom line, but certainly building that awareness is key.

Ning: All right. We do have a couple of questions from the audience coming in. So the first one here is from Vishnu. He wants to know about the effects of using carousels. I believe like on LinkedIn.

Vinay: Correct. I’m not sure what you mean Vishnu. Carousels are certainly a very powerful form of content.

So you can actually take, for example a podcast episode. And taking a podcast episode summarize a lot of the content and produce a carousel around showcasing the key points that were covered in the episode. That’s a great way to showcase your expertise or that of your audience.

But if you have, or wish to provide more of an explanation around your question I would be happy to. I’m not sure if I actually answered your question.

Ning: So our next question is how often to publish in a week?

Vinay: Certainly Fabio, but that’s really up to you. I know that doesn’t really provide a definitive answer, but it’s really up to how consistent can you be? Whether it’s. Once a week or every day or multiple times a day. It’s really up to you. My suggestion, though, would be to approach this with a little bit of caution in that you don’t want to over stretch yourself.

So even if you’re putting out high quality content. Once a day, especially on a platform like LinkedIn that could work very well for you. And I know a lot of people do share that. It helps to have scheduling tools that way you can repurpose some of your old content and share it at a different time as well.

Therefore, thereby increasing the reach and exposure to your content. Hope that answers your question.

Ning: All right. So the next question is, can you provide an example of innovated or unconventional ways that individuals or brands have used expert content linked in to differentiate themselves?

Vinay: Innovative and conventional ways. Well, one of the things I’m noticing I’m not sure if this is particularly innovative unconventional, but one of the things I’m noticing on LinkedIn is that people, the video is certainly getting traction, especially on LinkedIn, and it’s true of other platforms as well.

So. Incorporating a bit of video snippets. And I think I showed you a post from Okari where he includes a video of a guy trying to move three strollers at the one time. He creates a frame to be able to do that. It explains this idea of creativity of Streamlining workflows in and incorporating creativity into that.

But that’s the kind of post that stands out. It doesn’t have to be completely profound or out of the blue, so to speak, but the, there are little things that can be done to make the posts whether it be of your brand or a company brand stand out. I will try and show from my own examples.

A couple of other posts, maybe I can share the screen again.

So let’s see if I can pull these up. So here’s one where we’re talking about the quiet people in the world and how you know, being able to communicate be clear in your communication is vital. And I included a video of a little girl. Who is playing soccer, but not really in that she’s doing her own thing.

And it illustrates the point. And another one is we talk about the art of uncovering stories as akin to mining gold from stone. But the key point that we try to make is similar to what Mark Twain says, the idea of getting started. And I show this idea of daily training to illustrate the point.

And there you go. It’s got a fair few impressions as well. Another one where I talk about diversity. Again, just including a video about a kid helping a lady in the subway. And again, a few actionable points. Stands out, and there you go. It’s gotten a few impressions as well, so. But that’s the general idea.

Hope that answers your question.

Ning: All right. So next, how important is networking and engagement with other LinkedIn users and establishing authority on the platform? And do you have any advice for fostering meaningful connections?

Vinay: Look absolutely important in networking and engaging with others. Now a tool like Engage AI certainly helps with doing that. In terms of being able to foster meaningful connections I would go back to what I talked about earlier in the presentation, this idea of identifying your unique value proposition or area in which you would like to build authority and really focusing in on the key messages that you wish to expand upon.

So, Focusing on that news content related to that. Look for people who speak in above those issues and engage with them with the tools that we’ve suggested. So it’s absolutely vital because the more you engage with comments and reaching out be it through you know, people that you see in your network, et cetera the more.

eyeballs you get onto the content that you’re posting as well.

Ning: All right. We have another question here. What role does storytelling play in crafting expert content on LinkedIn?

Vinay: Absolutely. So I just shared a post of sorry, Justin Walsh. Sharing his story about his panic attack. So it is really critical in, in being able to connect with your audience at a deeper level.

So whether it’s on your website LinkedIn, et cetera storytelling does play a pivotal role. I like what someone once reminded me of, and that is in a sales context, the best story wins. Okay. The best story wins because you stand out about everyone else. And therefore. Capturing stories be it through conversations you have with others, be it through your own experiences, be it through your workplace and team members, capturing those stories, sharing it in a relevant manner that speaks to the key messages that you are trying to get across is absolutely critical.

It certainly helps with standing out.

Ning: All right. So. Anyone in the audience, if you want to ask another question, go right ahead. In the meantime, I do have another question that I’d like to ask. So, you did touch on this a bit already, but I would like to hear again, how would you find a balance in posting promotional content? With educational or like informative or entertaining content on LinkedIn, for example.

Vinay: Great question. My suggestion is and we talked a little bit about this, not to be overly salesy. So, I like the way Brian, produces his posts because he shares those kinds of posts perhaps a bit more frequently now, but if I’m not mistaken, there was a point in which he used to share that kind of content maybe twice a week.

The rest of the time was purely content that was around this idea of building trust and credibility. Look that’s worked well for him. It’s something that we’ll need to experiment with and figure out on your own through trial and error with your particular audience segments and see what works well for them.

But at a minimum level, at a foundational level, you certainly build trust and credibility with them. So. Don’t go straight in with the sales pitch share your perspective, share your stories build share your your insights into your particular niche, and then on occasion include your offer or call to actions to offer our programs.

Ning: All right. So we do have another question. So this is from visionary again. Maybe he missed our response earlier. So let’s try us answering it again. So I believe the question is about carousels on LinkedIn, like slideshows. Are they effective and audience engagement? You think

Vinay: at the moment, it certainly appears to be effective.

LinkedIn does favor Posts with carousels. It’s one of the newer features that they put out along with video. So, if you do have the bandwidth and the resources to create carousels by all means, do so. There are great tools like Canva as well, if that helps that allow you to create carousels that you could very quickly and post on onto LinkedIn.

Ning: All right. So any more questions from the audience before we wrap this up? Give you a couple minutes.

Anything else you’d like to add? Vinay?

Vinay: Not really. As always, I’m open to hear from the audience or anyone who wishes to talk about this some more, expand ideas that I mentioned. You can hit me up via email as you can see on the screen or LinkedIn. Drop me a note and happy to have a chat, see if I could help you out.

Ning: All right, since there’s no more questions let’s wrap this up. Thank you for sharing your insights today, Vinay. And thanks to everyone who joined us. We do have one more question. So let’s go to that real quick. All right. Can you share any insights on leveraging LinkedIn features such as LinkedIn live, LinkedIn groups, or LinkedIn articles to enhance authority and reach?

Vinay: Certainly. Let’s start with LinkedIn articles. Well, a great way to post content and build out your thought leadership. It might be useful to look at it as a way of repurposing some of the content that you’re already producing. So if you, for example, have long posts podcast, et cetera, et cetera, you can certainly transform that into a blog post.

Publish that onto your website, but you could I know some people have taken that to the same web sorry, it’s that same blog post and re shared it on LinkedIn. LinkedIn has a feature where you can subscribe, create newsletters and subscribe to the newsletters. So that’s a great way to, to have that article on LinkedIn because that way people stay on the same platform.

LinkedIn likes that and bill out your audience as well as publish on LinkedIn as well. Groups is still effective. Obviously there are a number of groups already that exist in, in the LinkedIn space you really need to. Go into the group and check out as to how engaged it is.

There are some groups which are unfortunately a little bit dead, some are really active. So depending upon your niche and space you need to go investigate and see if it’s worth investing time and energy in. But it doesn’t hurt to keep an eye on LinkedIn groups, in my opinion. LinkedIn Live, perhaps Ning and Jason would be able to speak more to it given they’re doing these events.

I haven’t as yet, I will admit. But I know, I’ve heard that certainly people with really big engaged audiences are certainly able to get more benefit from it. It’s just another way of getting experts on LinkedIn. Raising your profile while creating content that’s relevant to your particular audience as well.

I don’t know if there are any other particular nuances around that you want. We’re looking for Jacob, but that answers your question.

Ning: Alright, so I don’t see any more questions coming in. So. For anyone who’s interested in our giveaway, keep a close eye on your emails or your LinkedIn messages in the coming days. And if you’re one of the lucky winners for our two year EngageEye Pro giveaway, we’ll be reaching out to share the news very soon.

And if you didn’t win or you don’t want to wait for that email to come in, then we still want to give you something for participating. So on the screen now you can see that we have a special discount code for half off your first month of Engage AI Pro, making it only 15. And of course, as I mentioned earlier, don’t forget to screenshot this event, share it and tag us to get a free gift in your inbox, which is access to our exclusive AI prompt library.

And don’t miss our next session in this webinar series on B2B sales and prospecting. Next time we will all be joined by Ronnell Richards, the CEO and founder of Business in Bourbon, as he shares insights on navigating an AI driven future In sales and just like today, we’ll be hosting another giveaway for ten two year pro subscriptions to engage ai.

So mark your calendars for June 13th and join us for navigating the future, harnessing AI and sales without losing the human touch. And stay tuned to our page for more details about this upcoming revenue in the coming weeks. And with that is a wrap for today’s webinar. We look forward to seeing everyone again next month.

So, see you then.

Vinay: Thank you, Lynx.