Why is Social Media an Important Part of Inbound Marketing?
Inbound marketing is a powerful way to growth hack your business. This article will explore what inbound marketing is and answer a popular question: “Why is social media an important part of inbound marketing tactics?” What is Inbound Marketing? In brief terms, inbound marketing is all about bringing prospects to you rather than constantly chasing after them. It’s about creating content that inspires prospects and engages your audience. This strategy has been around for quite some time, but the internet has made it much more effective than ever before. Therefore, it’s vital to incorporate inbound marketing tactics into your business, especially if you’re struggling to grow. Winning Inbound Marketing Tactics There are many different types of inbound marketing tactics to consider. It would help to know which ones will work for you and your business because there is no one-size-fits-all solution. I highly recommend these three inbound marketing tactics to growth hack your business: Inbound Marketing Tactic: Content Marketing Content marketing is the process of creating and distributing valuable content to attract an audience. This type of inbound marketing has a long-term focus that helps build trust between you and your current customers and attract new prospects. The best thing about this strategy? It’s scalable, and you don’t have to spend a lot of money on it. For content marketing to be effective, your content needs to be high-quality and valuable enough that prospects can’t wait to share it with their friends; this means developing exciting topics, providing helpful advice or tips that apply universally across industries, and making it easy for people to share your content. If you’re interested in discovering how to create compelling, high-quality content for your business and still save cost and time, read these blog posts for inspiration: A 2021 Guide to Content Update: Benefits and Strategies 8 LinkedIn Content Types: Why, How & When to Use Them Inbound Marketing Tactic: SEO Search Engine Optimisation is the process of optimising your site for search engines; this includes content such as meta tags and keywords to rank higher on Google pages. It’s essential to have an inbound marketing strategy that incorporates this type of tactic so you can increase traffic to your website and grow your business. “But the field of SEO is far too saturated!” If this is what you think, allow me to assure you this: it’s not if you’re looking in the right places. Let me give you an example. If you were to write a blog post on inbound marketing and select “inbound marketing” as your SEO keyword, you’d be competing with countless high authority websites. The likelihood of your blog post appearing on the first page of a search engine like Google are slim to none. So, where should you focus on leveraging your efforts? If you’re a startup, you’ll want to focus on the “low-hanging fruits”, which are the keywords with less competition. Long-tailed keywords are a great example of what I’m talking about. For instance, you can opt for “inbound marketing for small businesses“ instead of aiming to rank using the keyword “inbound marketing”. Here are a few other things you need to factor in before deciding on a keyword: 1) Keyword Difficulty: How difficult will it be to rank for this keyword? Are there many high authority websites competing for the same keyword, or is it less competitive? Higher competition means you’ll need more work and time to rank higher. Lower competition means you can take more manageable steps with fewer resources required. 2) Search Volume: How often is this keyword searched for? The more frequent a keyword is searched for, the better chance you have of ranking. However, if it doesn’t get much traffic, then your article won’t be seen by many people, and this means fewer opportunities to convert them into customers! For more information about how you can make SEO work for you, you may read ”How Much Does Blogging Help SEO in 2021?”. Inbound Marketing Tactic: Social Media Social media is a form of inbound marketing that has become a must-have for businesses of all sizes. It’s an easy and efficient way to grow your audience and provide high-quality content. Not to mention, it’s a great way to learn about your audience and what they want. However, there are a plethora of social media platforms, and you may find that some work better for your business than others. For instance, if your target audience is made up of college students, you might want to create content on Snapchat and Instagram actively. Nevertheless, every business should invest some time and effort in creating a profile and content on LinkedIn. Why? LinkedIn provides a professional networking environment and better chances of getting your content in front of others. After all, out of approximately 700 million users, only 3 million users post content there weekly. Even if your target audience comprises consumers, you don’t want to lose out on chances of potential partnerships and collaborations. Not to mention, consumers nowadays tend to research businesses and companies before making their purchase decisions. Their research activities also include social media accounts. Why is Social Media an Important Part of Inbound Marketing? Inbound marketing is a form of digital marketing that uses content to attract potential customers. For inbound marketing to be effective, it must include social media like LinkedIn, Facebook and Twitter. Whether you incorporate SEO, content marketing, email drip campaigns or other tactics into your business marketing efforts, social media is the stage that allows you to spread awareness or get the word out. In other words, it works as an amplifier for your choice of inbound marketing tactics. Social media is also an opportunity to learn more about your audience and engage with them regularly, leading to increased customer loyalty. With so numerous social media platforms available today, there are endless opportunities to utilize the medium for marketing purposes! Additionally, social media plays an integrative role if you’re using several inbound strategies to market your business.
