Engage AI Institute

7. Post schedule with a variety of format

There’s a lot to keep track of when you’re running a business.

With all the emails, tasks, and meetings going on, it can be hard to remember all that we’ve done before and what we need to do next.

In Stage 2’s Lesson 1, you’ve learned how to keep a consistent flow of ideas for content.

But it’s so easy to say, “I’ll get around to it!” and end up forgetting about it because of other priorities.

Or, if you’ve gotten into the momentum of publishing content consistently, another issue typically arises: 

You can’t quite remember if you already made similar content before.

This is why it’s so crucial to have a monthly content planner. It helps you stay committed, provides structure to your content and helps you stay on top of your content game.

A content planner gives you a bird’s eye view, so you’ll be able to track which type of content gives you the most exposure on LinkedIn easily. It should look something like this:

Post schedule for LinkedIn

For instance, I post on Mondays, Wednesdays and Fridays. Writing down topics, the type of post, and the content style for each day makes it more convenient for me when I need to trace back certain information or repurpose what I’ve written.

If you don’t have one yet, or are looking for a more detailed one, here’s an exclusive content planner template we share with our members.

In the template, you will find that we have assigned different content types to specific days. Having a variety of format keeps your content fresh and interesting.

That’s why, even if one type of content works best for you, you don’t want to be using just that specific type.

There are many types of content you can create for your LinkedIn profile:

Content types for LinkedIn

Why Post Using a Variety of Format on LinkedIn?

If you use an assortment of formats on LinkedIn, you’ll create a more interesting experience for your connections and prospects.

Even if the LinkedIn algorithm favours polls and text-only posts, you don’t want to expose your target audience to only these types of content. LinkedIn users post polls so often that many lose interest in answering them unless it provides new added value to them.

Similarly, if everyone starts writing long-form posts because of the increased character limit, your 3000-character post would just get drowned out by other posts with a similar length.

Hence, it’s essential to have some content in video form or posts with images. You can find a detailed guide on how to leverage each content type here. Every content type serves a different purpose, whether it’s to pitch, educate and/or entertain.

Acquaint yourself with all the format possibilities and then click here for a step-by-step guide on how to create and improve your content planner.

Remember, your goal is to keep yourself in your audience’s top of mind.

Creating content gives you the golden opportunity to start a conversation. 

Tips from our top members: Don’t limit yourself when it comes to content. The occasional humorous or rant post may just be the conversation starter that’ll get more customers through your door. Equally, just like the humorous commercials you’ve seen recently, that’s the kind of post that keeps you fresh on their minds.

Now that you’ve uncovered the best strategies for creating content for LinkedIn, it’s time to gain the LinkedIn algorithm’s favour.

See you in Stage 3!