How to use LinkedIn to increase your reach and become a thought leader
How can you use LinkedIn to increase your reach and become a thought leader?
But first, let’s acknowledge that the B2B industry that we are all in, often requires more touch points with the leads before they buy our services and products.
This poses the challenge, how do you create more touch points with your leads without coming across too salesy?
There are many ways to do this, including – advertising, presenting at events, coffee or lunch meetings, constantly touching base with the leads with phone calls or emails.
However, none of these are really scaleable, except the advertising but that’s only if you have unlimited budget.
And none of these necessarily position you as the expert.
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How to make the LinkedIn algorithm work for you.