How to make the LinkedIn algorithm work for you

Since there is so much content to show, LinkedIn cannot possibly prioritise all posts.

It is selective, showing only the valuable and interesting ones that get people to scroll and linger.

That’s how they earn more money, after all.

And LinkedIn uses none other than its carefully-designed algorithm to find these amazing posts.

The defining factor that determines whether your post soars or sinks into oblivion?

Engagement.

Pro-Tip:

If your piece of content doesn’t get a lot of engagement during the first 2 hours, it decides you probably won’t get it later.

Next Tip [watch time: 1m 44s]

How can you use LinkedIn to increase your reach and become a thought leader?