Creating content is a time-consuming process. It takes hours of brainstorming, researching and writing to create just one article or blog post.
So you may be thinking that the only way to get more articles on your website is by spending even more time on this tedious task, but there is another way!
Making a content update is the easiest and most cost-effective way to keep your audience engaged and entertained.
This guide will discuss what it means to update content and how doing so can benefit your business in various ways!
Benefits of Updating Your Content
1) Increase search engine optimization (SEO) rankings.
A content update is a simple and easy solution as you’re adding new, relevant keywords to existing content. With these quick updates, you’re able to increase your SEO ranking and drive more traffic to your content.
2) Save your time and effort.
Nowadays, everyone has a blog or webpage where they share information about certain topics. However, it’s not easy coming up with new content regularly.
Content updates allow you to spend less time and effort on content creation since there is already a content backbone.
3) Updates are a good way to keep visitors returning to your site or social media account.
Readers are more likely to follow your content proactively when you show that you stay on top of the latest trends.
4) Increase engagement.
Updating content regularly gives readers the feeling that they are still being heard and appreciated. As a result, you will receive more comments and responses on your content. Subsequently, this increased engagement will translate into more potential business opportunities.
Content Update Strategies and Hacks
There are many ways to upgrade your content. However, depending on the time and effort you can afford to spend on this task, you may find some of these more preferable than others.
1) Change the headline.
Changing the headline of your content is a great way to get your content noticed and spread around on social media. Think about what you want the ending of the article to say. If you were summarising it for someone in one sentence-then work backward from that point to find a new headline that suits your topic.
2) Replace outdated data with newer, more relevant statistics.
If your content relies heavily on statistics and facts, you might want to update them from time to time to maintain accuracy. Consistent updates make your content evergreen and credible to your readers.
You may combine this strategy with changing your headline for better results.
3) Add images or videos related to your topic but were not included in your original piece of content.
Images and videos are a great way to keep your audience engaged with your content. They can also serve as visual aids to help readers understand what you’re talking about, which is especially helpful if they’re not very familiar with your content or topic.
If you are using images to support a topic or point in your article, adding more relevant pictures can increase readers’ interest in your content. If you need a specific picture, you can usually find relevant ones on sites like Depositphotos.
Alternatively, suppose your business has created a video that can serve as a relevant and effective call-to-action for your article or post. In that case, you should consider adding it to give your content more oomph.
4) Include new links to other articles on your website or blog for readers who want to learn more about a particular subject.
Whilst researching similar topics, you might find new sources that could benefit your readers. So pull up that old but relevant article or post and add them in!
5) Share your recent experiences.
A good way to update an article or post is by adding a fresh perspective, an interesting anecdote, or a how-to tip at the end of it.
You may share what you’ve learned since publishing this post by adding an update at the bottom of it that includes any new insights and thoughts you have had since writing it originally.
6) Create shareable content like infographics, memes, or quizzes based on your original article’s theme.
This type of content can be more fun for readers interested in the same topic as you. It also serves as a great way to connect with a new audience who prefer these forms of content.
Final Thoughts
So there you have it — a guide to content update.
Keep in mind that you can use these content strategies in various content formats, including blog posts, newsletters, and social media posts.
Let us know which strategy works best in your favour!
