Hootsuite LinkedIn: 2021 Edition
Hootsuite is a powerful social media management tool; it allows you to connect and post on multiple social media accounts from one dashboard. Whether you’re a solopreneur or running a large team across multiple locations, having a streamlined and automated approach to posting on social media is key. This guide will provide all there is to know on how to use Hootsuite for LinkedIn. How to Add Linkedin to Hootsuite To add LinkedIn as a social media account you want to manage on Hootsuite, follow these steps: 1) Log in to your account at https://hootsuite.com/ 2) Select the My profile icon on the bottom left of the dashboard and choose to Manage accounts and teams. 3) Now, click on +Private account near the bottom of your page. 4) Select LinkedIn to add to Hootsuite from the pop-up menu. 5) Key in your LinkedIn credentials (email and password). 6) For LinkedIn, Hootsuite provides the option of adding your profile or company page. Hootsuite no longer supports posting to LinkedIn groups. 7) Click the Add button beside the profile or page you want to include in Hootsuite and close the pop-up menu by clicking Done. Alternatively, you can: 1) Click on the Add a Social Network button on the top bar of the dashboard. 2) Select LinkedIn to add to Hootsuite from the pop-up menu. 3) Key in your LinkedIn credentials (email and password). 4) Add your profile or company page. 5) Click the Add button beside the profile or page you want to include in Hootsuite and close the pop-up menu by clicking Done. And there you have it! Once you’ve set up the pages and profiles you want to monitor, you can go on to adding streams by clicking on Add A Stream on the top bar of the dashboard. Adding a stream in Hootsuite allows you to manage all updates (comments and views) and scheduled posts all in one place. Click on the + icon beside the stream you want to add to your dashboard. Hootsuite LinkedIn is greyed out/can’t connect to LinkedIn If Hootsuite doesn’t connect to LinkedIn, try these solutions: 1) Try logging out of your LinkedIn account before attempting to connect Hootsuite with LinkedIn. 2) Check if you’re the Super admin of the LinkedIn page or profile. 3) LinkedIn tokens expire after a year for security reasons. Reconnect Hootsuite to LinkedIn once you’ve gotten a new token. Hootsuite LinkedIn Scheduling Don’t let your LinkedIn presence stagnate with a shortage of content. Instead, schedule it ahead in bulk, automatically or manually on Hootsuite to stay active and relevant! To schedule your posts on Linkedin, follow these steps: 1) Click on the Publisher icon. 2) You will see a content planner/calendar; find and click the day and time you want your post to go live. Then, choose to create a post. 3) A pop-up menu should appear. First, choose the social account you want to make a post on. Then, proceed to write and paste your post content into the text section. 4) You can add videos or images in the media section. Here’s what you should know about the file size limits: Image file size limit: 5 MB Video file size limit: 512 MB 5) You can change the posting schedule by clicking on the date you had initially set. 6) You can access a drop-down menu beside the Schedule button, which allows you to save drafts. The schedule and reuse accounts option allows you to schedule numerous posts without having to leave the page. The schedule and duplicate option allows you to write a post and reuse the same one later. 6) If the options in the drop-down menu do not apply, and you’ve made all the necessary changes to your post, click the Schedule button. Hootsuite LinkedIn Analytics In addition to scheduling posts on LinkedIn, you can also view the analytic reports of your LinkedIn personal or business account using Hootsuite’s dashboard. The analytic reports include the following metrics: Follower Growth Number of Impressions Engagement Levels of Posts You can locate the report in the Analytics dashboard in Hootsuite. The performance data provided by the Hootsuite dashboard helps you optimize your LinkedIn content to reach more people, generate a larger audience base and improve your social ranking. With the combination of analytics (for content optimisation) and a partnership marketing platform (for content distribution), you won’t have to watch your content sink without getting the impressions and engagement it deserves. Hootsuite: Social Media Monitoring Social Media Monitoring is an essential part of content marketing. It can help you pick up on every piece of news or public opinion about your brand, product and company’s services. The streams you’ve added to the dashboard, even your analytics report, give you the ability to track positive and negative brand mentions on LinkedIn. This tracking tool is highly useful and enables you to get involved with your target audience in a timely, targeted, relevant, and engaging way. Conclusion Managing your LinkedIn presence doesn’t have to be a struggle. With the right tools from Hootsuite, you’ll never miss another opportunity for engagement and connection with potential customers or prospects. Hootsuite will help you schedule posts in bulk, automatically or manually, as well as provide analytics reports that give you key insights into how your content is performing on LinkedIn. You can also monitor mentions of your brand directly through Hootsuite’s social media monitoring feature – all in one convenient space! Want to see how Hootsuite works, live? You can watch the video below:
What Is the Impact of Customer Centricity in 2021?
Customer centricity is becoming more important than ever for businesses aiming to stand out in a competitive landscape. The fast transformation of the Internet and social media has meant that consumers are now far less likely to engage with businesses that put their own interests before customers’ needs. Customer expectations of brands have only increased over the years, which means businesses need to continue their efforts to stay relevant in the market. The speed at which people can share opinions and what is on their minds has also increased, so companies have to spend more time listening. That being said, what is the impact of customer centricity on businesses in 2021? What is a Customer Centric Business? A customer centric business is one that: 1) Stays up-to-date with what its customers’ needs and wants 2) Is honest and transparent in what they provide to the customer 3) Communicates what it does well and what areas it is still improving; this way, customers can make an informed choice about how they spend their money 4) Treats customers fairly 5) Is always looking for ways to improve what it offers in terms of quality, coverage or value for money A customer centric business puts its customer’s needs above its own, ensuring that what it provides to them provides value for every cent spent. A good example of what a customer centric business looks like is what we see from Amazon. In short, a customer centric company understands what customers need, care about and want; it also studies customer behaviour and thoughts. From there, the company markets its products and services accordingly. Get More Eyes on Your LinkedIn Profile Use this ultimate content strategy approved by LinkedIn power users. Learn More What is the Impact of Customer Centricity? Customer centricity has the power to transform a business. The following are some of the positive impacts that it can have: Stay ahead of the game Customers’ thoughts and wants can change quickly; this means that it is hard for businesses to stay ahead of the game. However, customer centric businesses have a better chance of doing so because what they offer will be tailored to their customers’ needs or wants. Higher satisfaction and customer loyalty Customer centric businesses ensure that what their offering is what the customer wants or needs; as a result, customer satisfaction will be higher. In addition, satisfied customers are more likely to be repeat customers and advocates, so you’ll maintain a strong sales pipeline. Encourages innovation Being customer centric is a great way to inspire your employees to think outside what has traditionally been done or what they are used to, thus increasing innovation. Improve brand reputation Customers have a voice, and what they say about what you do can affect your business. Being customer centric allows you to listen to what your target audience thinks, whether that’s good or bad. It also allows you to act on customers’ thoughts by making necessary changes to turn a negative impression into a positive experience. Listen to what customers think, what they want and what is important to them. Customers who feel valued will not only recommend your business to others but are also more likely to buy from you again in the future. How Can You Be Customer Centric? Here are some key takeaways if you intend to strengthen the customer centric approach of your business: Social listening Get to know what your customers want and what they like using active listening. An easy way to do this is through social media; what the customer says on these platforms can give you insights into what they’re looking for from your business. Additionally, you’ll be able to address customer complaints on social media before they influence the impression of your brand. Many social listening and monitoring tools in the market can help you monitor brand mentions on multiple social media platforms at once, such as Hootsuite, Buffer and Later. Surveys Asking what your customers think via surveys is another way of finding out what they want. By asking what they value, what they think of what you offer and what they want to see in the future, your business will be more likely to provide what matters most. You can also use a customer experience software to improve all aspects of your customer’s interaction with your employees. Focus groups Complement the quantitative data that you’ve collected from surveys with focus group research. Sit down and have a conversation with some of your more vocal customers to get what they think. You can learn in-depth about their customer experience and tailor improvements to your product or services accordingly. Gathering what customers have to say in an informal setting can give you a more nuanced understanding of what they care about and think. Transparency Be transparent with what you’re doing and what you’re offering. Customers will trust what you do and be more likely to want what you offer when you’re open about your business. Being open helps build a positive relationship between what the company does and what the customer wants or needs. Make them part of it Make your customers part of what you do by giving them a voice and the opportunity to be heard. Don’t just listen to what they have to say, but also consider it when making decisions about what’s important to what you offer or how you run your business as a whole. Personalisation A personalised experience is what people want, and it’s what they need. The ability to personalise what you offer will ensure that what you do is what your customers want and are interested in. Personalisation doesn’t have to be overly complex. You don’t necessarily need to segment what you do into individual customer journeys. What you can do, however, is be empathic when conveying how you solve their pain points and managing their dissatisfactions with your services or product. Conclusion Being customer centric gives your business what it needs to be successful now and
