Jason: Hello. Hello. Welcome to the Engage AI Masterclass. I am super excited to see everyone here. The Engage AI Masterclass is the whole idea to help you to prospect and to get better on sales especially on LinkedIn. We have just started. I think we’ll try to give everyone a minute. Two

Okay. Wonderful. Wonderful. I see that people are definitely joining in already. I’ll just get started and introduce Simon. Now the whole idea of this master class is really just to share with you the insider tip from the industry expert someone like Simon and also many other hosts that we have got previously.

And the whole idea is to help you to achieve three different objective. Number one, grow your business visibility. And I really can tell this masterclass today from Simon is really going to help you to grow business visibility using AI, and how to use it correctly.

Number two. It’s about giving you actionable strategy for prospecting, for getting leads, for getting sales. And I can see again the master class today was certainly These are the proven method especially for the people who have done that before who have been there Know exactly how to do it.

And this is what all this master class is about Take a screenshot or a photo of this event, write some texts about this event, what you learned from Simon, what you really enjoy from Simon about using AI to create the content and then post it in whatever platform that you like.

Whether it is LinkedIn, it’s Instagram in TikTok, Twitter, or whatever social media platform that you like. Tech engage ai, and then Tech Simon. As soon as we get notified, we will send you the gift after the Masterclass event. And for every share that you are making, you will go also to have a chance to be one of the 10 lucky winners by winning a one year free subscription of the Engage AI Pro that is worth USD 360 so make sure that you screenshot the event and then share on the social media event Let me quickly introduce you What is Engage AI?

If this is the first time you are joining the master class and you have never heard of Engage AI is your AI platform Asian for prospecting on LinkedIn. And the whole idea that we are championing here is what we call commenting for attention strategy. I bet that many of you are already receiving so many direct messages in your inbox and a lot of those messages directly and try to sell you.

Thing in the first messages and a lot of those messages are really generic Sometimes they even just ask you to book a time in their calendar. They want to sell you a product or a service that costs a few thousand dollars and yet you have to make all the effort

Now imagine what happened to your prospect inbox on LinkedIn. They are equally flooded with so many these sort of messages. Now imagine what happened to the email inbox of your prospect. They’re equally flooded with all of those uninvited emails that are trying to ask them to buy something.

However. The space that no one is really paying attention is actually the polls, whenever they meet is the commenting, the public discussion, whenever your prospect polls, all you have to do is really go and comment, go to encourage them, go to support them. When you do that for seven or eight times. I bet that you will get the attention of your prospect and that is the only time you send your dm You send your email to ask for a meeting.

Really interested, to show you about engage ai if you haven’t tried start an account get a free account and then try it for free one thing I want to share with you that we do at engage AI that we do really well is a lot of the business owner are telling me that they hate Going on to link in because they are busy servicing client They are busy helping their customer and every time they go to link in They have to scroll endlessly.

They got distracted by all the clickbait articles they are shown By a bunch of the people that are not really important to them in any way at all now with monitoring feature path You can ignore and forget all of those things by telling engage here exactly the people who you are interested in prospecting Every day engage AI will monitor and check Whether they have make a new post or not if they do Engage AI will bring it back in on a single screen for you to engage with all of those people so no more endless scrolling no more distraction All you have to do is just focus on engaging the people And the opportunity that are the most important to you So give it a try with the monitoring feature from engage AI without further ado I am super excited to introduce Simon Chappuzeau, I know Simon, I’m sorry, I don’t quite know how to pronounce your last name.

I have tried a few many times but I’m not sure if I get it right, nevertheless, I had met Simon and known Simon for probably almost a year now from common contact. We are also in a business networking group and that is how we start talking and knowing each other. Simon is an expert. In tell of storytelling before he start his own marketing agency, Simon used to write script for movies, for film and bringing that expertise and that storytelling skills with him.

He now is the managing director of Storyline. I’m so excited today that Simon, will tell you and share with you how to use AI to create a really good content and avoid all the trap of creating bad content, more importantly though Simon is a storyteller, knows how to tell a story.

To your prospect to your client self without further ado. Let me bring Simon to the stage

Simon: to be here and thanks for the kind introduction with all these nice words

Jason: Now. I’m going to bring your slide, in and then i’m going to take you over I’m sure that everyone is excited to listen what you have got to say.

I’m gonna go back to the stage And I’ll chat with you during the Q& A. Or perhaps I will jump in or maybe I will ask some question during the presentation, how is that sound

Simon: Simon? Sounds great. Let’s do it. Wonderful. Thank you. Awesome Thank you. Okay. So what I want to show you today in essence is how to set up a bot a writing agent That really sounds distinct and let’s First take a step back and maybe introduce myself a little bit more.

Jason already touched on a couple of things but To give you more context of my background. So I’m a Hollywood trained script analyst. It sounds very fancy But essentially what it is what I was trained on is to read movie scripts in Hollywood and to understand, to predict the success of that story, that script, and to improve the story, improve what is the message here?

So I was trained on using a number of tools that you can use to do that. So one that you’re probably familiar with is the story arc, the three act drama from the Greek dramatists. And that is just one of many tools that I learned to use in order to improve a script.

So I’m going to talk about that in a minute but this is just the introduction to give you an idea of what is the background? Where am I coming from? I did that for a couple of years and went on to start my own business. I ran two events venues, agency, and also had a print magazine.

And what I found that across all of these businesses there are always the same principles and social media and marketing, content marketing around storytelling. And around the structure of content, how do you design content in a way that’s very engaging for the audience? And that’s one of the reasons why I love LinkedIn today.

So one of the annoying things in film script analysis and movie theaters was always, you would analyze a script and then one, two, Three years later, that script, if it was produced, would hit the cinemas. So the gap between me making a prediction or making suggestions, how to do something better, and then really seeing whether it works or not was a very long time.

And that’s why I’m very excited about what we can do today with the LinkedIn, because the feedback is instantaneous and it’s much, much faster. So the thing with AI content generation, I’m sure many of you have used or are using AI to write content.

And I think the main thing people use AI for is to generate ideas. And it’s a great tool to come up with more ideas. I use it all the time because there’s so many ideas that I couldn’t even think of that might be interesting to my idea target audience. And that’s all good, but it’s Only one side.

The other side of AI content generation is that you actually write the content pieces. And I think we’ve all seen it. The bad writing that sort of makes you cringe when you see it. Here are a couple of the typical words that, Instantly tell me that this thing was written by AI.

Delve, Game Changer, my favorite one, Cutting Edge, and like the most hollow phrase ever in today’s fast paced business world. And a construction, a sentence construction also hate is, it’s not just about X, it’s also about Y and Z. Ah, this tells me right away, this thing was written by AI.

And I think a lot of people struggle with this tonality that is typical for AI. It’s why does AI write like that when it’s so powerful and can do so many things, but at this basic stuff, it seems to really struggle. The problem here, is that it’s a lack of strategic marketing frameworks.

I’m going to talk about that in a minute and a lack of direction. What is actually good writing? Just to tell Chair GPT, write me a viral LinkedIn post. Definitely not going to work. So there are problems that we can address.

We’re going to do this later. Before that, I want to share some excitement here and the excitement is about a gigantic marketing opportunity that I see. Small companies can now build a rock solid marketing strategy and write tons of content at a fraction of a cost.

And the opportunity that I see here is that a lot of the bigger companies should have a team of marketers doing these things. They probably take more time to catch on to these tools just because they’re like this institutional lag. And I think there is a fantastic opportunities for smart. Individual marketers or small marketing teams to really use AI for a strategy development and also for content generation.

that’s an opportunity that really excites me. And that’s also something that really excites me at StoryLabs because we essentially empower these marketing teams by setting up these tools in a way that it allows them to 10X their content production and leave a much bigger footprint than they would have been able to do.

So like just two years ago. And at the same time outcompete bigger competitors that are maybe just slower than them. Three examples of great content leaders, content creators that in my mind beautifully exemplify what is possible if team members are empowered to speak On behalf of the company and on their own behalf.

We have a podcast series called creators interviewed where we interview these people This week we have Mark Sharlow and she’s gone Kazakhstan from a Dutch mobility provider And then the week after we have Matt is welly from muse, a hospitality software.

Those three people are just examples for people who have built a massive footprint online for their small companies by just putting themselves out there and also using AI, but most importantly, just to make money. take advantage of the opportunity that presented itself to them. So let’s talk about the challenge.

So what’s the challenge? Why is it so hard to get good content written by AI and go beyond just the ideation phase? And one, challenge in the past was to define the strategic marketing frameworks. What do I mean with that? That’s the ideal client persona, the core value proposition positioning statement.

So that was the, these frameworks are not new, but it’s, it takes time to develop an ideal, by a persona and to get clarity on who are we actually serving. That’s a big thing. This has now been simplified with AI. I can easily define a buyer persona that is probably 10x better than what was done in the past.

I don’t know about you, but what I’ve seen very often people at marketing departments, and I pledge to be guilty. We would basically make up the ideal client persona based on what we think that person would buy or who is the ideal buyer for the product. Cause we like the resources to do proper interviews or reach out to previous clients or the clients wouldn’t want to talk to us, didn’t make time for that.

So we would just write, just make things up. And so this was a big problem. And it’s just one example for the most obvious thing that you need an ideal buyer persona. The other marketing frameworks, I’m going to show them in a minute that take similar amounts of time and are maybe even more challenging to put together.

This is one challenge that stops good writing on LinkedIn, but also is a big stumbling block for a lot of small companies with a small marketing team to fix all of these frameworks to have a good basis to work from. The other that I see all the time is knowing what is good content and coming from film and having analyzed scripts.

There is a Good definition of what is good content. When I see a post that went viral on LinkedIn, there are always. solid reasons why that post went viral. It’s within the post, but it’s also within the whole persona of the author of the post. So knowing what is good requires some knowledge about what defines good in relation to the audience.

I’m convinced that with the tools that I’m going to show you in a minute that job can be done almost as good by somebody who is not a trained copywriter, just somebody who has a sense of what is good writing.

So now I want to show you how to do it and we’re going to operate in two levels. One is the mentioned strategic marketing frameworks, big words for what is that? What is a marketing framework? We find there are three foundational marketing frameworks that you definitely should have in place.

one is the positioning statement. that’s, who are we in relation to the market and what are we offering? It’s like a mini summary of the three main things. Then the ideal buyer persona, who are we actually selling to. I spoke about that earlier an area that I think every company has captured in one way or another, but maybe with a bit of hallucination.

So ideal biopersona, it’s another foundational framework. We, add on the dedicated pain points of that ideal biopersona. I’m going to show in a minute with a bot why that is a nice hack. And the third thing is a core value proposition. So we find these three elements. To be super foundational for a good writing agent, a writing bot, and a marketing strategy.

A brand voice is great to, give distinction and character to how the brand speaks and to the personal profile. And there are a couple of interesting to illustrate that point more. I want to show a couple of creators. So Eric Pateka is a LinkedIn creator who has a very distinct voice.

If you would read what he writes without seeing that it’s him, you would be able to tell that it’s him. Another example, you probably haven’t heard of Adam Ghia he has this recurring opening line. A note to young leaders. Adam is a business coach and all of his posts start with this simple statement.

A note to young leaders. the third example, and we’re going to come back to that later on, is the strip mall guy from the U.

S., a guy who invests in strip malls, and also who has a very clear, no nonsense say it as it is style that you will recognize the minute You see it. So coming back to this point here, nice to have is the brand voice. If you’re really distinct and clear, it gives you a massive edge standing out in the sea of content that we see now with the AI, with generic content that all sounds the same.

And if I could drive home one message here, it’s really try to have a really unique voice. And I’m going to show you how to do this in a minute.

Hopefully I can address that with what I show in a minute. Claudia, thank you for throwing that in. We’ve covered the strategic marketing frameworks and those we will see in a minute and the bot and writing agent. And the last one, the game changer is to give writing samples to the AI, to the writing agent, what is it actually, what we define as good?

What is a typical post look like? What is the tonality? What is the structure? All of these things. nailing the strategic marketing frameworks is one thing. And then having the writing samples how to find them is the other thing. Let me show you a.

fantastic tool that I’ve been using. In this case, it’s called Ella Atomic Elevator, and it’s a fantastic tool. It’s an integrated marketing assistant. It helps you to develop their whole strategy, and the way it works is very simple. You start by Defining a positioning statement and you basically type in a few core elements of a positioning statement.

In this case, you have to give the name of the organization, describe what they do, who they serve and what makes them unique. And with these things in place, you can then generate a first positioning statement. I’ll show it here. So I’ve done it for a client. So we create the positioning statement in this case for tax attorneys. It is a document here, positioning statement for tax attorneys. I gave it like these few piece of information, the name of the organization who serve real estate, tax attorneys in the Chicago area, where we focus on commercial real estate appraisals, and have acquired reputation for handling complex evaluations that require a high degree of evaluation experience.

So this is the starting point for the positioning statement. And this AI now gives me a whole positioning statement, breaking down the acute problem experienced by the target audience, description of the product, market category. So it’s a lot of information that I have to review. So I’m going to review this.

We get a strength score. And then I can improve on it by adding more information. So there’s always a check from my side to see whether that positioning statement is really accurate for the company. So I have to know the company, I have to understand the strategy and then I can see, does this really match what the company really does.

So this is a long chat that I have to develop the positioning statement. I gave it more context. So the score has improved and I can give it even more information and really get the score higher and higher. So here we are at 95. We started at 85, 90, 95. So it goes on and on. The more information I’d give it, the more precise is it can also give like individual pointers to certain things.

And so in the end, I get a positioning statement. It’s the final positioning statement that I can save as a document. The knowledge base here and that I can then use to Ella Jason is based on chat GPT, but it’s expanding on a lot of dimension.

It’s really using various marketing frameworks to do the work that we see here. so positioning statement, core value proposition, ICP, ideal client persona, all of these frameworks are loosely defined. And then you have people who are experts in this one area.

So everything that you see in this tool, do on your own. Ella just brings it together in a very Easy to use a cohesive way, what you could do, you could go to chat GPT and you could say write me a positioning statement for this organization. And it probably would do something that is pretty decent.

A hack that we liked is to go to chat GPT and first ask it, give me like the top 10 experts for positioning statements. And then it would give me a list of the top 10 experts for positioning statements, and I could pick one that I like for a reason, whatever. And I can then tell it, okay, now act as positioning expert X and help me write a positioning statement.

We’ve seen that give much better output because then it’s based on a very specific methodology that has been defined by this expert X. And Jason, to your point, whether with Ella, it’s basically combining all of these frameworks with chat, chat, GPT in one place. So it’s a bot that has been fed all these marketing frameworks and there’s a flow to how you can work with it.

So it’s very convenient tool, but you don’t have to use it. You can basically do the same work manually by prompting the AI to. Write me a positioning statement, write me the ICP and so on. And you can then work with that. Let me maybe quickly jump to the bot that I set up just to show what’s happening. this is A bot, a writing agent that we set up for this Peru client. as you can see in the knowledge base, we have these documents attached positioning statement the pain points, the core value proposition.

We can add more for this example. I’ve just added these. And also added the sample posts. coming back to the strategic marketing frameworks, the first step is to write them, assemble them, put them together, save them as individual PDFs. I think this is a fantastic tool

opportunity in marketing. Cause yeah, just writing an ICP by hand, like we did only two years ago, was a massive pain point and took a lot of time. Let’s not talk about the positioning statement, core value proposition, putting all of these documents together in the old world took a lot of time. And then the other challenge we saw is Yeah.

Keeping those in our minds to actually work with them is a completely different thing. So now with a writing agent, a bot like ChatGPT, what I’m showing here, the magic is that I can save the positioning statement, the core value proposition, the pain points the ICP uploaded here.

I can save that here and every post that I write is basically calibrated against that persona. Or that those documents and that brings a high level of consistency, which I think is one of the other pain points that we see in marketing with small organizations. It’s like all over the place, the messaging changes because it’s hard to remember what was the ICP.

How does a person speak? What is a positioning? So lots of stuff here. Let’s quickly look at writing side, the samples. So we’ve covered the marketing frameworks. You’ve got to have them in place to tell the AI to know how to talk and who to talk to and what to say. That is one thing. If we don’t tell the AI exactly how we want something to be written, it’s going to assume what the average is the best. And that’s often. the worst. With the writing samples, what we do that’s worked nice, nicely for us, is to, to first of all, find influences in our niche look at the top posts, look at typical posts, and then pick a coherent set of posts that we can Use to train and store in the knowledge base.

So let me show you what that looks like in real life. So this strip mall guy has 72, 000 followers. He is a, an influence on the real estate space. So that’s why he, we chose him for the sample as a sample for our client. And what I did was I use Clio. It’s a free tool. I can highly recommend it.

What does Clio do? Clio basically scans the timeline of the strip mall guy or any other profile. And you can then sort the posts ranked by likes, by comments. The newest, the oldest, and repost. And you can filter for different post types, text, post, carousel, image, video. The Stripmower guy is a great sample because everything he does is words.

So the impact that the wording has is the biggest because it’s not diluted by selfies or slideshows or infographics. So that’s always great because I can see what really worked because of the message. And when I now rank all the posts of the. Stripmore guy from the, what was it, the past year.

I get 996 posts, and I can see that this post here worked best. I got 1560 likes. Then the second best is 1292 likes and 1211. So this is a way for me to see What posts did really well in relation to the average reach for a creator, which is very important.

So with this tool, I can find great posts for that guy in relation to all of the other posts he’s done. So that is the first step that we covered here to find influencers, to look at the top posts and then look at typical posts.

What we’ve done here is, and you can see my days and film analysis. So what I’ve done here is basically I’ve captured various posts from influencers. Now I have the page for Justin Welch open, but also Yuri Veremchuk and Jake Ward and others, you might know some of them, all of them.

So what we’ve done, we’ve basically scraped their profile and copied There are posts, we have the like count, we have the comments here and I’ve added the little chat GPT addition that does the following. It looks at the post and tells me what type of a post that is, because there are different post types.

Justin Welch, for example, has defined his universe of post types that you have a trust post, you have a sales post opinion. You have what are the others? Listicles experience shares. So there’s no set rule what post types are but they help to categorize posts. And what I’ve done here essentially is I have identified Story posts, sales posts, opinion posts,

So what I can do now is I can basically take the top performing post, the top performing story posts and look at them, decide whether I like them and whether they are appropriate for what I want. And then I can take those posts and have them analyzed with a simple chat GPT prompt to get a summary of the structure, the style, and the essence.

And then I can take that description plus the sample posts that I’ve used to create a document that we call the sample posts here. And it is basically a description of the post. It’s a bit longer in the information, but it’s basically saying, okay, what is the length of a post?

What does the opening line look like? What is the first section? Talk about what happens in sentence three to four. What are the main points? How is the post structured? And it also gives us a tone and perspective. So in this case, the tone is used positive, encouraging, and empowering tone, positioning the author as a cheerleader for the industry.

Conversational, direct confident, and assertive, supportive, and empathetic. So these are all descriptions of the post that or the posts that we looked up earlier. that we categorized, that we ranked by reach, where we know, okay, a lot of people like that post. A lot of people like that story post, that must be a good post.

We check it, we take it. So we built a library of sample posts. and we attach it and the bot. So I hope that wasn’t like overwhelming here. Let me just quickly show you how everything comes together. So what we look here at is a GPT bot that we put together for a client for this real estate client, Michael Hobbs.

What we’ve done is two things. We’ve written the instructions for the bot. in this case, the bot is tasked to scan the podcast transcripts of our client to look for ideas that are good, and then turn them into posts. in order to make that distinctive and relevant for Michael’s target audience, we have given it The foundational marketing frameworks we spoke about earlier.

 the positioning statement the ICP the core value proposition, and the pain points. It’s scanning the podcast transcript to look for pain points that appraisers have.

Appraisers are the ideal target audience for our client. So this bot looks at the podcast transcript, finds pain points that are captured here that are solved by what is being discussed in the podcast and then takes that as a post.

Happy to share the prompt. So there’s nothing secret. We can all benefit if we share more. These are the strategic marketing assets saved here, the sample posts. And just quickly show you the process of what it does.

So the first thing is for the bot to remember who is the ideal reader. I then tell it to review the sample posts. That helps the bot to understand. Even better who we are targeting, and because it also sees the tonality, it then understands better.

If I look at this podcast transcript, look for contentious talking points because the sample posts are all contentious. So let’s find things that are probably counterintuitive and Get people into a healthy debate. Then the third step in this case, because that’s the way it’s set up, with that understanding of the pain points of the ideal reader and how a good post looks like, the bot can then look at the podcast transcript and find ideas that serve those two And it comes best comes back with potential topics.

And then also with a topic selection. So I have to select a topic that I like and I can tell it, okay, I want that idea turned to post. And then it actually writes the post here and it does that. Based on the description here, the length of the post, the first section, opening line, illustration, the language, your language and perspective, and the character.

So I give very clear details about what the post should look like. I’m sure many of you have seen these prompt the post frameworks that run like contentious statement and brackets, second contentious statement and brackets, empty line, third contentious statement.

So like very scripted, very narrow. And I have not really seen these things work well because it’s basically taking verbatim. It’s like taking the number, the lotteries, the numbers that won you the lottery and expecting the same thing to work for you again. So there needs to be a certain degree of openness, but I’m getting too detailed here.

Anyways. So that’s the prompt and detail. These are the foundational marketing essays as assets. Let me show you how it works. So this is basically. I’m kicking off the conversation and you see now the bot will start by first remembering the pain points of appraisers. So it has in its working memory who it is talking to.

So business management, scaling as a pain point, client acquisition as a pain point, economic uncertainty. So it’s refreshing its memory. Then it remembers the style and the tone from the sample posts. And Now it needs me to give it the podcast transcript so it can look at that for ideas.

Let’s do that. Yeah, working memory. It’s funny. It’s like the AI is very much like humans. If we don’t remember things or review things before we think about something, I find my output is much worse than if I remember everything and refresh my memory.

Tackle point. What the bot now does, potential LinkedIn topics, why appraisers should think like a survivor, not a specialist. So all of these ideas are taken from the podcast transcript with Adam Weaver, and it’s giving the sort of idea why it’s intriguing for our idea reader.

What are the pain points addressed So one, two, three, four, And I can just tell it, okay why appraisers, should think like yourself, I have another specialist, can just tell it please turn into a fully written post.

And then it gives me a post that is following the tonality and the style from the samples based on the marketing foundations that I showed earlier. I’m reading it and it’s pretty decent. I would never publish a piece of AI content without tweaking it just to make it my own, but it’s a very, it’s a 90%, 95 percent post. I would probably emphasize other things, but yeah, it’s basically done. And minutes after setting up all these foundational pieces that make it much, much easier to clear characteristic posts with a distinct voice.

So in this case, you can see it’s like a very directive voice that tells people what to do while also being here yeah, fact based.

No typical AI words. So that’s working. And I think it’s a pretty cool tool. Once it’s set up you can basically crank up your content creation and take advantage of this massive opportunity that I think small companies have nowadays, if they understand how to use these tools and beat their bigger competitors that.

probably are very slow with that. So that’s it. All I wanted to share today. Last slide. That’s a wrap for now. Jason, any questions?

How do I access Ella? So Ella is a solution that is being offered by Atomic Elevator. You go to atomic elevator. com and you can then sign up at. Get access to the tool. But as I said before, it’s a tool that basically uses existing marketing frameworks that you can get from other sources on the internet.

So there’s nothing that is unique to Ella except for it’s putting everything together and it’s helping you to not only capture these marketing essentials but also to Plan the marketing and to execute it down to the copy of individual ads and like the buyer journey and everything. So it’s a very sophisticated tool.

That is pretty cool. Any other questions?

Yes. I love to chair the content writing template. What do you mean the content writing template? The posts or The frameworks. I’m not sure I understand.

I reckon maybe you can share the link with me and then when I send out the email. To those who are going to what’s the on demand version and also the website as well. I will just put it up and we’ll be able to share that one.

So yeah, with the marketing from frameworks foundational category I think all of us are familiar with some of them and in the end it’s, there’s nothing new here. Many of you might be familiar with Donald Miller’s story brand. That is another marketing framework that you can use. In the end, they all look at the same things, like who’s your ideal buyer?

What are you selling? How does your positioning the market? What I like about Donald Miller is that he talks about who’s your enemy, which always is a great thing to make your content more controversial and clear, because if you don’t have any enemies, he’s you don’t really have a clear stance.

There’s a question from Claudia. Oh, Thanks for saying that I found a superpower. Yeah, I think it’s definitely a fantastic opportunity that we have to use AI. If we understand how to use these tools and yeah, with the marketing frameworks, there’s no right or wrong. In the end with the ideal buyer persona, as an example, if you look at the profile that chat GPT gives you.

It’s good, it’s probably 10x better than anything that we would have created on our own, but it’s definitely not better as if you have some professional sit down with your ideal buyers, interview them, capture that and transcribe that into a proper document. But I think for the majority of companies, that’s.

I at least have worked with just getting something that is AI generated is probably better than anything they’ve had because they don’t have the resources to write an ideal client persona. And if they do, it’s more a fantasy than really based on facts. with the other documents the core value proposition, Alexander Osterwalder is the person who coined that phrase you can tell the AI, tell chat GPT act as Alexander Osterwalder, the creator of the core value proposition and write me a core value proposition for this, and then have a discussion of the output, how to refine it and then get better and better outputs.

Any other questions?

Jason: I so agree. So I will answer this question from a t shirt. We will have it available on our website. we’ll upload it on YouTube and also our website at Engage AI. CEO slash event but more importantly I will equally Send out the email to and to anyone and everyone who have registered to attend yeah, so thank you so so much Simon I think the only thing that I probably would just add to what you were saying is especially for the SMB owner who are using the church gpt who don’t necessarily have the access to the professional writer.

One thing that I have always found so useful is to help me. To double check the things that is not necessarily my core expertise. So I am good with building software. Those are the things that I know from on top of my head that I know what other things that I need to do. When I do the marketing, I say, for example, I need to send out an email marketing.

So one thing that I would do is I’ll go to chat GPT and then say, Hey, chat GPT, I’m going to do the email marketing. What are the 10 things that I should be doing? A lot of times I probably already know, but because marketing is never really my core skill set, I actually will miss it. But by using chat GPT as a reminder to do the checkbox.

It is so bloody helpful

Simon: Great to add to that point for a client we were setting up the email mass mailing system. But then we went to perplexity and set it up and no time. And it was definitely more thorough and better researched and reliable.

That’s the word I was looking at, reliable than anything we would have been able to do.

Jason: It’s so interesting and so funny that you use the word reliable, but I so agree because it’s not going to miss anything. You know that we humans have poor memory sometimes and then sometimes we forget those things, right?

Whereas if you ask the GPT, hey, what are the 10 things we should be doing for the email marketing? It is so reliable.

Simon: Yeah. And the other thing on that point that I find that always excites me is To get the multitude of perspectives on things because I realize I’m so stuck in my worldview, my experiences, and just getting different views from chat to PT of oh, people might actually be thinking this or might be seeing that.

And sometimes it’s mind blowing.

Jason: I think we are almost running out of time is four minutes to the closing time once again Thank you so so much for this one. This masterclass. I learned so much about it I would definitely ask you about the Ella And also the framework and then I will share that with the anyone and people who registered to join this masterclass. So once again, thank you Simon!

Simon: Thanks for having me.

Jason: So once again, thank you so much for joining us at this masterclass and if you Haven’t tried engage AI yet highly recommend to use engage AI to prospecting and one thing that I just want to echo What Simon has shared? In this masterclass is about really giving the real good instruction for ChatGPT. And this is really the same thing when you are using engage here.

Make sure that you really use good. Prom In the instruction to the engage ai and that is how you can get really good output to make the ai to sound like you But again, like Simon say we don’t leave things to chance, right? So I highly again You recommend that you quickly double check the suggestion of the comment update with your personal tone and update with your personal touch before you press the post button for those of you who want to try it for the first time make sure you use the web 15 to get 15 dollars discount

And once again, just a final reminder if you want to have access to our AI prompt library Take a screenshot of the photo this event and then post it on social media tag us and we’ll share that with you. I’ll see you in the master class in November. Bye now!